After years of adventure, of finding the right balance between a sustainable mission and running a fashion business, we’re closing studio JUX, by the end of January 2022.
When we first started studio JUX 15 years ago, sustainable fashion didn’t yet exist. Our mission came straight from our hearts. We wanted to contribute with truly beautiful fashion. That looked good and was made good. We made and sold tens of thousands of pieces in that spirit.
Others found us naive. Exactly the kind of response a pioneer provokes. We had no other fashion brands serving as examples. There was no place for us in the fashion scene. We had to create it ourselves. But we were not alone.
We were part of the first sustainable fashion fairs. We were the first sustainable brand with fashion shows at the Amsterdam Fashion Week. Queen Maxima gave recognition for our mission when we won the Green Fashion Competition. Many awards, TV shows, radio interviews, newspaper articles and awkward photo shoots followed. The recognition for our role as a pioneer in the sustainable fashion landscape had been growing over the years.
After 15 years, sustainability has not only become the norm. It has become urgent. It is the only right way. And we’re extremely proud to have been the pioneer for all these years.
We are heartbroken to close down studio JUX. But also very proud of what studio JUX has become.
We are proud of all our Nepali employees and their families who joined us and have been on our side. It was challenging while there was a civil war going on. How can you run a sewing machine with daily electricity cuts? And a curfew was part of everyday life in Kathmandu. But we were able to give a chance to more than 100 uneducated Nepali women by hiring them and training them on the job. Now that is what beautiful fashion looks like.
We are grateful for all the help we could give during these past years, especially when the devastating earthquake hit in 2015. Within 24 hours we had a crowdfunding campaign running. We raised €110.000 and funded new housing, medical aid and food for our employees, their families and everyone in our neighbourhood.
Let us start with a big shout out to all the wonderful volunteers that joined our mission. We couldn’t have done it without you. We want to especially thank our customers, you gave us the trust and positivity to develop more sustainable products and grow our social business. You are pioneers just as well. And of course we would like to thank all our employees here and in Nepal, freelancers working with us and all our partners. Thank you! We did this together.
We’re saying goodbye to our stores in Amsterdam and Utrecht and our online shop due to the impact of COVID-19. We’ll still be with you for the holiday season and are closing our doors indefinitely late January. So don’t hesitate to come over in the next few weeks, say goodbye to our team and shop your guilt-free gifts and holiday outfits for December.
Our factory is here to stay for more positive impact
There’s good news too. The studiojux.org foundation will continue our mission and the factory in Nepal is able to stay open to continue producing fair trade and sustainable textile items. Run and operated by Tzering Gurung and a team of women, they’re open for business and ready to continue the studio JUX mission. Read more about the factory and the studiojux.org foundation here. Donate to support their mission right here.