The truth behind your clothes from studio JUX is a positive one!  Wan't to know why? We explain it all down here!


why and how

Why is sustainability so important to us? We care about the people and the planet. And believe that change in the fast fashion industry is needed. We strongly believe fashion should be fun for everyone, including the maker and the earth.

This is the core value we keep in mind in all that we do, assuring that every aspect of the business has the least impact on the environment and the biggest impact socially. 

bamboo jersey


terre des hommes samenwerking

training centre with terre des hommes

At studio JUX we train (mostly young) people on the job, bring stability and rhythm in families, offer education to children of our employees, and provide homework assistance and compensation for medical expenses for children and the elderly. We improve the lives and opportunities of many, many young people and their families. But we want more! We started a cooperation with Terre des Hommes, a foundation that is specialised in training vulnerable young people. As a result, we can upscale our activities and offer vulnerable young people in Nepal a job and access to information. We aim to structurally educate 1,000 people on a professional level and in life skills. We will do so by teaching them how to tailor and read, manage their financial situation and personal hygiene. In the future this programme will also be available in neighbouring countries such as Bangladesh.


maximise social-economic impact in developing countries

We started a factory in Kathmandu to maximise our social-economic impact in one of the poorest countries in the world. The following numbers offer an insight in the challenging circumstances:

+ Approximately 25% of the Nepali population, over 7 million people (!), live below the poverty line.

+ Approximately 35% of the children in Nepal are employed. In our factory we only work with adult employees and we select suppliers that do the same.

+ There are no to very poor facilities such as water, electricity and sanitation.

Depending on the season, a running factory will have access to electricity for only approximately six hours a day. To compound the situation, the earthquakes in April and May 2015 worsened the situation and hit the Nepali population hard. Over 7,500 people were killed and 14,000 injured. With our foundation we collected 50,000 euros we used to help our employees, their families, neighbours, suppliers and other people in the community. Even though we managed to offer hundreds of people our support, as a result of the earthquakes GNP (gross national product) decreased around 40% and the amount of people living below the poverty line increased by 3%. As such, the Nepali community and textile industry can definitely benefit from the extra work and income more than ever.

fair factory


vegan silk

minimise environmental impact

 Studio JUX offers an alternative to fast fashion, which is a very important step in maximising our social-economic impact and minimising our environmental impact. We are dedicated to minimising our footprint as much as possible. Both in our factory in Nepal and at our Amsterdam based headquarters and store, where we sell guilt-free goods.

Due to regular power cuts in Nepal, it is our second nature to use electricity efficiently. 100% of our electricity is generated from renewable resources. The factory runs on Nepali hydropower, our office and store run on green electricity from wind and water generated in The Netherlands, free from any CO2 emissions. In the future we even want our factory to run on our own solar panels, which we’re working on at the moment.

In our factory we use cut-offs for samples or small products, sell our garbage for recycling purposes and re-use water. No company cars for the studio JUX team! Our headquarters is based in Amsterdam and the team travels to work by bike or public transport. In our office and store we only use LED lamps, collect and separate trash and choose vegetarian and organic food and drink options.

We advise customers to wash their studio JUX items at low temperatures, use chemical free detergents and not tumble dry. In the off chance, our customers ever get bored with a studio JUX item, we ask them to never ever throw it out. Rather, we recommend that they sell the item, swap it with a friend or leave it in a clothing container for re-use.


high-quality natural, organic _ recycled materials

Studio JUX proves it is possible to offer style, premium quality and sustainability. 100% of the materials we use are selected from a sustainable point of view; they are either organic, fair trade, natural or recycled. Or a combination of these eco and fair options. In 2017, around 85% of studio JUX’s entire collection is made from environmentally preferred materials, namely recycled polyester, GOTS organic hemp, GOTS organic cotton from China and fair trade cotton from Nepal. The remaining 15% are sustainable innovations like the Japanese vegan silk replacement and different types of wool that are knitted in a GOTS certified factory. In 2017, the entire fabric manufacturing processes are certified to GOTS (87%) and Fair trade by WFTO (7%). The remaining 6% is expected to be SA8000 certified.

We only use the finest natural, organic or recycled materials with rich colours and refined details. We don’t use any of the chemicals mentioned on the REACH list in our production, which results in soft and wearable items that feel great on your skin. Read more about our organic and ethical materials on our material page.


organic cotton