"By working together towards creating a positive impact in circularity + sustainability, we want to serve as an inspiration to others to do the same and ultimately leave a better world behind."
About studio JUXWe started studio JUX in 2008 because we believe fashion should be fun and enjoyable for everyone; for the designers, the people working in factories and everyone wearing and using the products. Our name embodies this. ‘JUX’ literally means ‘fun’ or ‘having a laugh’ in German.
The idea of our brand originates in a travel story. Our founder, Jitske Lundgren, was travelling through India when she met a man whose skin was purple, from head to toe, from walking in dye all day, every day to dye fabrics for our clothes. This was an enormous eyeopener and created the desire in Jitske to change our fashion industry.
The studio JUX collection is made in our own factory, women empowerment projects and social enterprises that are based in Kathmandu, Nepal. This means we can ensure safe and healthy working conditions for our employees, maximise our social impact and minimise environmental impact at the same time. This also ensures that every single piece is handmade with love and dedication.
Online and in our stores we offer you our favourite guilt-free goods. Next to our own collection you'll find a wide assortment of well-designed products that are made sustainably and ethically. You can for example buy jeans from recycled yarn, a dress made of 'vegan silk' and beautiful handmade ceramics.Visit our stores
Meet your tailor
The handshake inside each garment connects you to the tailor who made it. Through this handshake you are able to meet your tailor through one of our tailor cards in store or online here. All of our Nepali employees are rockstars, who we continually support. Being the owner of the factory, we ensure that a studio JUX supervisor is present at the factory to guide and support the team.
Mission + vision
At studio JUX we believe you don’t have to be either an NGO or a commercial business. We combine the two. As a social enterprise it’s our mission to successfully run a sustainable ethical fashion and lifestyle brand. To us ‘success’ means growth for everyone involved in the value chain; success for our employees, stakeholders, key suppliers, customers, lenders and shareholders. Studio JUX offers an alternative to fast fashion, focused on maximising social-economic impact and minimising environmental impact. We are dedicated to minimising our footprint as much as possible.
Our business philosophy centres on offering sustainable, ethical and beautifully designed fashion at fair and affordable prices. Our journey is filled with obstacles but we are determined to succeed.
people + planet
Produced in own factory in Nepal
Over the last few years, the price of fashion and clothing has decreased, however, unfortunately, the human and environmental costs have grown dramatically. Fast fashion brands compete for market share by introducing more lines per year at lower costs. Did you know that today an average female wardrobe contains four times as many clothes compared to the 1980’s?
We started studio JUX in 2008 because we believe fashion and a sustainable lifestyle should be fun and enjoyable for everyone; for the designers, the people working in factories and everyone wearing and using the products. Our name embodies this. ‘JUX’ literally means ‘fun’ or ‘having a laugh’ in German.
We run our own factory called Studio Nepal. 70% of the studio JUX collection is made there. 25% is knitwear made by the GOTS certified factory called Yeti Fashion Design. The remaining 5% is jewellery made in women empowerment projects. All our suppliers are based in Kathmandu, Nepal. This means we can ensure social impact, safe and healthy working conditions and minimise our environmental impact at the same time. This also ensures that every single piece is handmade with love and dedication. The handshake inside each garment connects you to the tailor who made it. All of our Nepali employees are rockstars, who we continually support. Being the owner of the factory, we ensure that a studio JUX supervisor is present at the factory to guide and support the team. You can read the Code of Conduct for Studio Nepal here. And our Supplier Code of Conduct here.
Nepal is one of the poorest countries in the world and studio JUX aims to contribute to the economic betterment of Nepal. With every piece of studio JUX purchased, we support over 40 Nepali employees and their families. We hope this makes you extra proud of your studio JUX item. With the growth of studio JUX, the number of people you support keeps on rising. As such, thanks to your support we continue to expand our business every year.
Women empowerment + fair trade projects
At studio JUX, created by two female entrepreneurs, we simply love projects that make women more independent. Next to the production in our own Nepali factory, we cooperate with other suppliers focused on women empowerment.
Approximately. 15% of the studio JUX collection is hand knitted in a women empowerment project in Nepal. After marriage, most Nepalese women move in with their in-laws and take care of them. It’s not common for these women to have a job. We cooperate with a women empowerment project that offers women the opportunity to hand knit the garments at home.
Our jewellery is also handmade by another women empowerment project. Imagine 20 women sitting in a circle, chatting around a bowl filled with hundreds of beads, crocheting the most amazing bracelets and necklaces.
For our ceramics collection, hand woven items, paper products and rush baskets we cooperate with the Association for Craft Producers (ACP), which is a non-profit fair trade organization. ACP works together with low income craft producers, primarily women, located throughout Nepal. They focus on up-grading existing basic skills through training on the job to unleash the full potential of their workers. As a result these women earn wages to supplement family income and improve the overall standard of living.
Training centre with Terre des Hommes
At studio JUX we train (mostly young) people on the job, bring stability and rhythm in families, offer education to children of our employees, and provide homework assistance and compensation for medical expenses for children and the elderly. We improve the lives and opportunities of many, many young people and their families. But we want more!
We started a cooperation with Terre des Hommes, a foundation that is specialised in training vulnerable young people. As a result, we can upscale our activities and offer vulnerable young people in Nepal a job and access to information. We aim to structurally educate 1,000 people on a professional level and in life skills. We will do so by teaching them how to tailor and read, manage their financial situation and personal hygiene. In the future this programme will also be available in neighbouring countries such as Bangladesh.
Maximise social-economic impact in developing country
We started a factory in Kathmandu to maximise our social-economic impact in one of the poorest countries in the world. The following numbers offer an insight in the challenging circumstances:
+ Approximately 25% of the Nepali population, over 7 million people (!), live below the poverty line.
+ Approximately 35% of the children in Nepal are employed. In our factory we only work with adult employees and we select suppliers that do the same.
+ There are no to very poor facilities such as water, electricity and sanitation. Depending on the season, a running factory will have access to electricity for only approximately six hours a day.
To compound the situation, the earthquakes in April and May 2015 worsened the situation and hit the Nepali population hard. Over 7,500 people were killed and 14,000 injured. With our foundation studiojux.org we collected 50,000 euros we used to help our employees, their families, neighbours, suppliers and other people in the community. Even though we managed to offer hundreds of people our support, as a result of the earthquakes GNP (gross national product) decreased around 40% and the amount of people living below the poverty line increased by 3%. As such, the Nepali community and textile industry can definitely benefit from the extra work and income more than ever.
Craftsmanship + handicraft
In our collections we offer a wide range of handmade contemporary designs: jewellery from recycled brass, chunky yet delicate ceramics, hand knitted vests, hand woven items, paper products and rush baskets. We work together with highly skilled and experienced craftsman dedicated to deliver the best quality possible. We cooperate with women empowerment projects for handmade jewellery from glass beads and hand knitted items.
Most of the recycled brass in our collection is made by hand in the backyard of a Nepali man called Raju. The ceramics collection is produced in cooperation with the Association for Craft Producers (ACP), which is a non-profit fair trade organization. ACP focuses on up-grading existing basic skills through training on the job to unleash the full potential of their workers. We visit our suppliers often and build strong personal relationships with them. This hands-on approach has proven to be very effective.
Living wages + social security
As a factory owner, we take good care of our employees and offer living wages and social security. We work according to the International Labour Organization (ILO) principles, which promotes social justice and human and labour rights and believes that world peace can only exist when built on social equality and fairness. To achieve this, the living and labour conditions of all people must be improved.
At studio JUX we offer our employees a contract that includes days off to spend with family and friends and all team members have a steady income that does not depend on the amount of work we generate for them. This means they also get paid when production is low for a particular period, and are still able to pay rent when they’re ill or on maternity leave.
We pay 100% of our employees a living wage which we have calculated on the information of Asia Floor Wage and Fair Wear Foundation Wage Ladder. A living wage is based on family expenses including rent, food, clothing, travel, health, schooling and savings. We have indicated eight different wage levels varying from unskilled, to semi skilled to skilled. For each wage level there is a set of skills. Annually, the employees get to the next level. The minimum wage in Nepal is 8.200 roepies. In 2017, our starting wage is 13.000 roepies + travel + 10% pension + 13th month + social securities. The highest wage is 38.000 roepies + travel + 10% pension + 13th month + social securities. We make sure all wages have a yearly inflation adjustment to keep the living wages on the right level.
Although offering a contract and steady income might sounds like a common thing to do, it is not common at all. Most fashion brands pay per piece (piece rate). Next to contracts, we offer tailored solutions to 60% of our employees including tuition fees, mediation, medical facilities and more. We cooperate with local NGO’s to support our employees in improving their living and housing situation.
Safe + healthy working conditions
Because fast fashion brands compete for market share, factory workers are required to work overtime in badly managed buildings and poor conditions so they can meet strict deadlines. At studio JUX we consider this unhealthy and unacceptable working conditions. We specifically choose to produce two collections each year, instead of every six weeks. This allows us to offer consumers a fashionable, ethical and sustainable alternative in a demanding market that is under a lot of pressure.
Because we run our own factory in Kathmandu, we can take really good care of our employees and offer them safe and healthy working conditions. This means there is proper furniture and our building and equipment are 100% safe and sound.
The building is inspected yearly and fire and escape routes are checked regularly to guarantee safety. In case we have to work overtime in high season, we work according the ILO principles. This means our employees are free to choose to work overtime or not. If, for example, employees want to work overtime they generate extra income and we ensure they get home safe.
Minimise environmental impact
Studio JUX offers an alternative to fast fashion, which is a very important step in maximising our social-economic impact and minimising our environmental impact. We are dedicated to minimising our footprint as much as possible. Both in our factory in Nepal and at our Amsterdam based headquarters and store, where we sell guilt-free goods.
Due to regular power cuts in Nepal, it is our second nature to use electricity efficiently. 100% of our electricity is generated from renewable resources. The factory runs on Nepali hydropower, our office and store run on green electricity from wind and water generated in The Netherlands, free from any CO2 emissions. In the future we even want our factory to run on our own solar panels, which we’re working on at the moment.
In our factory we use cut-offs for samples or small products, sell our garbage for recycling purposes and re-use water. Our headquarters is based in Amsterdam and the team travels to work by bike or public transport. In our office and store we only use LED lamps, collect and separate trash and choose vegetarian and organic food and drink options.
We advise customers to wash their studio JUX items at low temperatures, use chemical free detergents and not tumble dry. In the off chance, our customers ever get bored with a studio JUX item, we ask them to never ever throw it out. Rather, we recommend that they sell the item, swap it with a friend or leave it in a clothing container for re-use.
New eco-friendly materials
We turn wood pulp into dresses, PET bottles into jackets and paper into buttons. Read more about the innovative ‘fabrics of the future’ that we invest in.
We use high-quality ‘vegan silk’, which is wood pulp from sustainably managed forests. Turning wood into fabric is a Japanese invention with a closed-loop process similar to Tencel production. Why choose vegan over conventional silk that is made from factory farmed silkworms? Vegan silk has the same luxurious appearance but is less fragile. It hardly creases, keeps its shape, is machine washable and dries quickly. You can wear it on your bike and still look flawless! Check the ‘details’ section in our webshop for the vegan options we have to offer.
We use high-quality ‘mixed twill’, which consists of high-quality organic cotton, hemp and recycled polyester from PET bottles. Why choose organic over conventional cotton and hemp? The conventional materials are treated with toxic pesticides and chemicals harmful to people and planet. For the growth of organic cotton and hemp no chemical fertilizers are needed and less water is used. Also, it is safe for people working with the (raw) materials and healthier for your skin. Recycled polyester adds extra strength. Mixed twill offers harmless quality that lasts!
trims + hangtags
We avoid using plastic whenever we can. Most of the buttons we use are made from recycled paper that is transferred into a rock solid material. All labelling, such as the ‘My Nepali tailor is a rockstar’ and clothing care labels, is made from recycled polyester. We use recycled paper to make hangtags and apply natural resources such as seeds (kernel) and wood whenever we can.
High-quality natural, organic + recycled materials
Studio JUX proves it is possible to offer style, premium quality and sustainability. 100% of the materials we use are selected from a sustainable point of view; they are either organic, fair trade, natural or recycled. Or a combination of these eco and fair options. In 2017, around 85% of studio JUX’s entire collection is made from environmentally preferred materials, namely recycled polyester, GOTS organic hemp, GOTS organic cotton from China and fair trade cotton from Nepal. The remaining 15% are sustainable innovations like the Japanese vegan silk replacement and different types of wool that are knitted in a GOTS certified factory. In 2017, the entire fabric manufacturing processes are certified to GOTS (87%) and Fair trade by WFTO (7%). The remaining 6% is expected to be SA8000 certified.
We only use the finest natural, organic or recycled materials with rich colours and refined details. We don’t use any of the chemicals mentioned on the REACH list in our production, which results in soft and wearable items that feel great on your skin. Read more about our 100% organic cotton / linen / hemp, extraordinary wool, shiny recycled brass and glossy glass beads.
We use high-quality organic cotton, linen and hemp. In 2017, 80% of the fabrics in our collection are GOTS certified. Why choose organic over conventional cotton, linen and hemp? The conventional fabrics are treated with toxic pesticides and chemicals that are harmful to people and planet. For the growth of the organic alternative you don’t need chemical fertilizers and less water is used. Also, it is safe for people working with the (raw) material and healthier for your skin.
We use three kinds of wool; merino, lamb and regular wool. The merino and lambs wool come from a factory owned by a former factory employee with a social and green heart. The regular wool items in our collection are hand knitted in a women empowerment project. We only work with the purest quality of wool that is available to guarantee a soft feel that is indistinguishable from cashmere.
For our accessories collection we use shiny recycled brass that is handmade in the backyard of a Nepali man named Raju. We visit our suppliers often and build strong personal relationships with them. This hands-on approach results in extraordinary craftsmanship and a brighter future for the people involved.
For our accessories collection we use glass beads instead of plastic. Our jewellery is handmade in a women empowerment project in Nepal. After marriage, most Nepalese women move in with their in-laws and take care of them. It’s not common for these women to have a job. Imagine 20 women sitting in a circle, with a big bowl with beads in the middle. While chatting, they crochet the most amazing bracelets and necklaces.