A sustainable fashion brand


"By working together towards creating a positive impact in the sustainable
fashion world, we want to serve as an inspiration to others to do the same and,
ultimately, leave a better world behind."


About studio JUX

We started studio JUX in 2008 because we believe fashion should be fun and enjoyable for everyone; for the designers, the people working in factories and everyone wearing and using the products. Our name embodies this. ‘JUX’ literally means ‘fun’ or ‘having a laugh’ in German.

The studio JUX collection is made in our own factory, women empowerment projects and social enterprises that are based in Kathmandu, Nepal. This means we can ensure safe and healthy working conditions for our employees, maximise our social impact and minimise environmental impact at the same time. This also ensures that every single piece is handmade with love and dedication. The handshake inside each garment connects you to the tailor who made it. All of our Nepali employees are rockstars, who we continually support. Being the owner of the factory, we ensure that a studio JUX supervisor is present at the factory to guide and support the team.

Our stores

Online and in our stores we offer you our favourite guilt-free goods. Next to our own collection you'll find a wide assortment of well-designed products that are made sustainably and ethically. You can for example buy jeans from recycled yarn, a dress made of 'vegan silk' and beautiful handmade ceramics.

Visit our stores

Mission + vision

At studio JUX we believe you don’t have to be either an NGO or a commercial business. We combine the two. As a social enterprise it’s our mission to successfully run a sustainable ethical fashion and lifestyle brand. To us ‘success’ means growth for everyone involved in the value chain; success for our employees, stakeholders, key suppliers, customers, lenders and shareholders. Studio JUX offers an alternative to fast fashion, focused on maximising social-economic impact and minimising environmental impact. We are dedicated to minimising our footprint as much as possible.

Our business philosophy centres on offering sustainable, ethical and beautifully designed fashion at fair and affordable prices. Our logo consists of transparent layers representing our willingness to achieve structural and positive change that we aim to be 100% transparent about. Our journey is filled with obstacles but we are determined to succeed. 


In ‘passports’ available in our webshop and flagship store in Amsterdam we offer a transparent summary of how the brands we sell benefit both people and planet. Click here to read more about studio JUX and here to discover more about other brands we sell. 

The founders


During a trip to India, a purple man changed Jitske Lundgrens’ (1980, founder and designer at studio JUX) ideas about the fashion industry. The Indian man was responsible for dyeing the fabrics. He stood in a bath filled with purple dye and his skin had the exact same purple colour. This was not her idea of fashion being fun. Not for the people making, but also the people wearing the item. She decided to start studio JUX and do it her way; with a positive impact on people and the planet. Lundgren lived in Kathmandu (Nepal) for serveral years and opened the doors to a factory in 2008. Lundgren studied Marketing and Fashion at the Institut français de la Mode in Paris. Her designs are best described as minimalistic with an eye for patterns and statement details. Carlien Helmink (1983, Managing Director at studio JUX) travelled India and Nepal in 2008 and she was struck by the poverty and pollution caused by the fashion industry. She loved fashion but working in such a damaging industry, was not her idea of being successful. She worked as a volunteer for over a year before officially teaming up with Lundgren. Helmink studied Integrated Communication Management and has a Masters degree in Communication Science.

Awards + prices 


Studio JUX won the Ethical Fashion Award in Paris (2010) and the Green Fashion Competition (2012), an initiative of Amsterdam Fashion Week and the Dutch ministry of Economics. In 2013 the foundation studiojux.org won the ASN World Prize in the category 'fair trade'. Studio JUX was rewarded with an investment of Village Capital in 2014 and won the Social Enterprise Audience award by Elsevier Juist in 2016 & The PETA Deutschland Best Vegan Award 2017.

See all awards with details here



Studio JUX is proud to cooperate with Terre des Hommes, a foundation that is specialised in training vulnerable young people. As a result of this we can upscale our activities and offer young people in Nepal a job and access to information. We aim to structurally educate 1.000 people on a professional level and in life skills. We will do so by teaching them how to tailor and read, manage their financial situation and personal hygiene. In the future this programme will also be available in neighbouring countries such as Bangladesh. Stichting DOEN is a dedicated partner of studio JUX for many years. This Dutch foundations believes in a green, socially-inclusive and creative society and so do we. Studio JUX is proud to cooperate with a partner that supports committed entrepreneurs eager to develop sustainable, cultural and socially-engaged initiatives.  A jacket or skirt that fits like a glove usually becomes one of your favourite items. A perfect fit makes fashion more sustainable because it does not end up in the back of your closet or as dead stock. We cooperate with Alvanon, a company that applies science to help the apparel industry increase efficiency within its product development processes. See more about our cooperation in the movie below.




In the media


"Some of the brands who stood out among the many exhibited on Thekey.to (international event dedicated to sustainable fashion, culture and lifestyle): Studio Jux, a Dutch brand that is very careful about the materials and the approach to human work."

“Studio JUX uses organic cotton, recycled fabrics and fish leather. The strategy of studio JUX has proven to be succesfull. Their eco-friendly fashion is sold in 80 stores around sixteen countries like Germany, the UK and Australia.

“After the earthquakes in Nepal (2015) we raised 55.000 euro. Our fashion company turned into an aid organisation. We were impressed by the resilience and gratitude of the Nepali population. The people’s solidarity during these difficult time in their lives was very touching to witness.”





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