What is the difference between fair fashion and fast fashion?
As the word already suggests, fast fashion is made at high speed and a large rotation of products. Fast fashion tries to encourage consumers to buy as much as possible in the shortest possible time. Products are not made to last, but to be temporarily fashionable. In addition, fast fashion is made in large quantities, all this at the expense of the working conditions for the farmers and tailors working in the industry. There are often unhealthy working environments, long hours and extremely low salaries.
Fair fashion is exactly the opposite of this. Products made in fair trade factories are products that do not fail the people who make them. Fair clothing means no forced overtime, safe workplaces and living wages. Our own clothing is made in our own fair trade factory in Kathmandu, Nepal.
When is a clothing piece truly fair trade?
How do we determine that a garment or clothing brand we work with is fair trade? That is of course a very good question. Various quality marks have been issued for this that give a very good indication of whether a company is engaged in fair trade. Some of the best known quality marks in the industry are:
- Global Organic Textile Standard (GOTS)
- Fair Wear Foundation
- Ökotex Standard 100
- Fairtrade Cotton Better Cotton Initiative (BCI)
The good thing about this is that the consumer immediately has a guarantee that the product is fair trade. Unfortunately, these certifications can be very expensive. This removes the possibility for smaller companies (such as studio JUX) to be able to obtain these certifications, despite the company meeting all requirements.
How come studio JUX is promoting itself as fair trade but does not have any certifications?
As explained above, the certificates are very expensive. Because we have our own factory, we do have full control over how we deal with the tailors. We put their welfare and working conditions first for them. We do this on the basis of our code of conduct which you can read here. We also have a code of conduct for our suppliers, which you can view here. Of course you can always contact us if you still have questions!