"By working together towards creating a positive impact in the sustainable fashion world, we want to serve as an inspiration to others to do the same and, ultimately, leave a better world behind."
About studio JUX
We started studio JUX in 2008 because we believe fashion should be fun and enjoyable for everyone; for the designers, the people working in factories and everyone wearing and using the products. Our name embodies this. ‘JUX’ literally means ‘fun’ or ‘having a laugh’ in German.
The studio JUX collection is made in our own factory, women empowerment projects and social enterprises that are based in Kathmandu, Nepal. This means we can ensure safe and healthy working conditions for our employees, maximise our social impact and minimise environmental impact at the same time. This also ensures that every single piece is handmade with love and dedication. The handshake inside each garment connects you to the tailor who made it. All of our Nepali employees are rockstars, who we continually support. Being the owner of the factory, we ensure that a studio JUX supervisor is present at the factory to guide and support the team.
Online and in our stores we offer you our favourite guilt-free goods. Next to our own collection you'll find a wide assortment of well-designed products that are made sustainably and ethically. You can for example buy jeans from recycled yarn, a dress made of 'vegan silk' and beautiful handmade ceramics.Visit our stores
Mission + vision
At studio JUX we believe you don’t have to be either an NGO or a commercial business. We combine the two. As a social enterprise it’s our mission to successfully run a sustainable ethical fashion and lifestyle brand. To us ‘success’ means growth for everyone involved in the value chain; success for our employees, stakeholders, key suppliers, customers, lenders and shareholders. Studio JUX offers an alternative to fast fashion, focused on maximising social-economic impact and minimising environmental impact. We are dedicated to minimising our footprint as much as possible.
Our business philosophy centres on offering sustainable, ethical and beautifully designed fashion at fair and affordable prices. Our logo consists of transparent layers representing our willingness to achieve structural and positive change that we aim to be 100% transparent about. Our journey is filled with obstacles but we are determined to succeed.