‘JUX’ literally means ‘fun’ or ‘having a laugh’ in German. According to Jitske Lundgren and Carlien Helmink fashion and a sustainable lifestyle should be fun for everyone. For the designers, people working in the factory and everyone wearing and using the products. The handshake inside each garment introduces you to the Nepali tailor who made it.
+ produced in own factory in Nepal + women empowerment + fairtrade projects + training centre with Terre des Hommes + maximise social-economic impact in developing country + craftsmanship + handicraft + living wages + social security + safe + healthy working conditions