Over the last few years, the price of fashion and clothing has decreased, however, unfortunately, the human and environmental costs have grown dramatically. Fast fashion brands compete for market share by introducing more lines per year at lower costs. Did you know that today an average female wardrobe contains four times as many clothes compared to the 1980’s?
We started studio JUX in 2008 because we believe fashion and a sustainable lifestyle should be fun and enjoyable for everyone; for the designers, the people working in factories and everyone wearing and using the products. Our name embodies this. ‘JUX’ literally means ‘fun’ or ‘having a laugh’ in German.
The studio JUX collection is made in our own factory, women empowerment projects and social enterprises that are based in Kathmandu, Nepal. This means we can ensure safe and healthy working conditions for our employees and minimise environmental impact at the same time. This also ensures that every single piece is handmade with love and dedication. The handshake inside each garment connects you to the tailor who made it. All of our Nepali employees are rockstars, who we continually support. Being the owner of the factory, we ensure that a studio JUX supervisor is present at the factory to guide and support the team.
Nepal is one of the poorest countries in the world and studio JUX aims to contribute to the economic betterment of Nepal. With every piece of studio JUX purchased, we support over 30 Nepali employees and their families. We hope this makes you extra proud of your studio JUX item. With the growth of studio JUX, the number of people you support keeps on rising. As such, thanks to your support we continue to expand our business every year.